Shiseido Presentation Essay Example for Free

Shiseido Presentation Essay Add more doors Enhance promotional packages with full product line Train beauticians to create a relationship Beauticians educate customers into the correct use of the products advertising Enable shop online Get global marketing benefits Japanese zen design influence Social Media Presence Men’s corner Men’s place Focusing on FB, twitter and beauty blogs Creating newsworthy, interesting, share-able brand content Using on line FB contests to enhance users participation (i. e. post your secret beauty tip, share it with friends, gather the most likes win the Shiseido products) Offering product related gifts/vouchers/samples Mapping of influential beauty/lifestyle blogs and using them as indirect WOM devices Sharing Shiseido news, photo shootings, campaigns from abroad Being the ultimate spot for â€Å"girl-talk†, regarding beauty, cosmetics, skin care issues †¢At current and new doors †¢Easy accessible †¢Familiarization †¢Awareness †¢Explore while girlfriend discussing with consultant †¢Feel more innocent Closer to Purity†¦ †¦Closer to Life †¢ †¢ †¢ Luxurious solutions to differentiate from from conservative, classic brands. Member’s club with exclusive activities such as Yoga, spa. Targeted use of media depending on segment

Sudden Infant Death Syndrome (SIDS) Essay -- Crib Death SIDS

Sudden Infant Death Syndrome (SIDS) Sudden Infant Death Syndrome (SIDS) or "crib death" is an abrupt and inexplicable death of an apparently healthy infant. Most of the cases involve infants from ages 1-12 months, and the event occurs during the night. Various theories have been postulated from research results but without consistency of the etiology. Since the death is sudden, prior diagnostic criteria or patterns are not available for correlation, although some near-miss infants have been followed. A number of possibilities have been documented in current literature, to include beta-endorphin changes, abnormal temperature regulation, pineal abnormalities, carotid body irregularities, lead poisoning, elevated fetal hemoglobin, brainstem immaturity, and cerebral hypoperfusion. The following is an overview of these pathologies in their relation to Sudden Infant Death Syndrome. As with most physiological processes, several intermediate steps can lead to a certain event, thus making the mechanism more controlled. However, as more steps that are required, there arises a greater number of possible problems. SIDS is no exception. Most literature supports the view that victims of SIDS suffer a failure of the automatic control of respiration, producing periodic apnea and eventually death. Neural control of respiration involves three anatomical structures (Armstrong et al., 1982~. The first is the motor system, which contains the neurons which initiate and maintain respiration. These include the dorsal motor nucleus of the vague, the nucleus tractus solitarius, the nucleus ambiguous, the nucleus retro-ambiguous, the reticulo-spinal tracts in the anterior and lateral columns and the anterior horn cells of the cervical and thora... ...16:1122-1126, 1978. Koceard-Varo, G. The physiological role of the pineal gland as the masterswitch of life, turning on at birth breathing and geared to it the function of the autonomic nervous system. The cause of SIDS examined in this context. Medical Hypothesis, 34:122-126, 1991. Myer, E., Morris, D., et. al. Increased cerebrospinal fluid beta-endorphin immunoreactivity in infants with apnea and in siblings of victims of Sudden Infant Death Syndrome. J. Pedia., 111:660-666, 1987. Quattrochi, J., McBride, P., and Yates, A. Brainstem immaturity in Sudden Infant Death Syndrome: A quantitative rapid Golgi study of dendritic spines in 95 infants. Brain Research, 325:39-48, 1985. Takashima, S., Armstrong, D., Becker, L., et. al. Cerebral hypoperfusion in the Sudden Infant Death Syndrome? Brainstem gliosis and vasculature. Ann. Neurol., 4:257-262, 1978.

European History Essay Paper †Past Question Plans Essay

This is an ‘explain’ type question – so it’s asking you to do just that, but also a little more. Merely describing the measures Ferdinand and Isabella took to cope with various problems will get some marks, but more marks will be gained if you weigh up the outcomes of these policies, and register how successful they were. For example, you may say in the essay that Ferdinand and Isabella faced economic problems, and you may go on to explain what policy(ies) they introduced to solve the problem. This would be ‘explaining’ how they ‘dealt’ with the problem, but you can go further and say how well they dealt with it compared to other issues, etc. Also, refer to historians and what they said about how they dealt with problems. Always link back to the question. So – you must: a) Show what the problems were b) What measures they took to deal with them c) How successful these measures were, evaluating against other issues, historiographical interpretations, short-term/long-term instances. The essay: PARA 1 – WHAT WERE THE PROBLEMS: i) Civil War in Aragon – decline of Barcelona, civil disorder, social unrest. ii) Lack of Grandee support for Isabella. iii) Lack of Town support for Isabella. iv) Foreign menaces. v) Religious issues – Jews, Muslims, Reconquista. PARA 2 – HOW THEY DEALT WITH THEM: i) Civil War in Aragon: well, King John of Aragon was very much in favour of a marriage alliance of Ferdinand with Isabella. John saw this as a way of engineering territorial security in area like Catalonia, keeping the French at bay. He also saw the possibility of better economic ties that would help halt the decline of Barcelona and peasant unrest. Thus, Chroniclers depicted Ferdinand – King in January 1479 – as the founder of a new Age, a ‘Messiah’. The real problems in Aragon, however, like that of town control over financial policy, were not even attempted to be sorted out until after 1479 when Ferdinand had been King for a few years. However, between 1469 and 1479, we can see the ideal behind John’s plan to marry Ferdinand and Isabella, as it was meant to give Ferdinand a better chance to reviving Aragon’s fortunes – something, in the long-term, which slowly starts to happen, for example with the emergence of town consulados, etc. ii) Lack of Grandee support for Isabella: Isabella had some Grandee support – but she needed more in order to win her succession. The succession crisis was the biggest issue, and within that, the lack of Grandee support – an important problem that needed to be addressed. So, she had to make deals to get support. She needed their support as Grandees had land, money, power and men – they could make or break a monarch. So, she bought them off: Cardinal Mendoza was promised a Chancellorship, his brother was created Duke of Infantado; Enriquez was made Admiral of Castile; Velasco made Constable of Castile. Isabella said – support me and I’ll reward you, and this is how she changed the potentially dangerous situation of only a minority of Nobles supporting her, to a majority in favour of her. iii) Lack of town support: Most towns were in revolt; many ‘bandos’ fought for their own control of the towns and cities, depriving Ferdinand and Isabella of an important power base. Isabella used a variety of techniques to overcome the problem, demonstrating her political aptitude and ability to work out different answers to varying situations. Thus, Burgos was promised Royal protection from liberty-threatening nobles after Burgos’s citizens highlighted this as a major hindrance in their supporting of Isabella. Toledo was offered extensive privileges if they submitted; Seville was threatened with financial and commercial penalties if Isabella’s right as Queen was refused there. Rodrigo declared in favour of Isabella ————————————————————————————————————————- How important was religion in influencing the policies of Ferdinand and Isabella? The only way to avoid narrative is to structure an essay properly and to focus on explaining and arguing, rather than telling the story. It takes a certain amount of courage to accept, but a shorter, focused, analytical answer is much better than a long, narrative one! If you can, use short, snappy quotations to support your analysis, rather than long factual descriptions. Clearly you understand that religion was important and since this is the factor given in the essay title, you need to deal with this in the greatest depth. A brief introduction stressing the piety of Ferdinand and (especially) Isabella (eg ref â€Å"the Catholic monarchs†, the fact that their tomb in Granada Cathedral records only their â€Å"achievements† in religion) should be an followed by an explanation of how the conquest of Granada, the establishment of religious uniformity, the reform of the Spanish Church and even the sponsorship of Columbus were motivated by religious aims. In the context of this essay, the policy of religious uniformity requires particular attention, as the implementation of this policy was politically difficult (eg opposition to the Inquisition, especially in the Aragonese kingdoms and the revolt of the Alpujarras) and economically damaging (eg the loss of the wealth and commercial skills of the Jewish community especially in Barcelona and the disruption to trade and agriculture in Granada after the expulsion of the Moors). It therefore shows the importance of religion in the formation and implementation of policy, given that Ferdinand & Isabella were willing to accept the consequent political and economic difficulties. However, to give your essay balance you will need also to explain that these â€Å"religious† policies had other aims too, given the pressing need to restore and strengthen royal authority (particularly in Castile, after the anarchy of Henry IV’s reign and the civil war). In particular, the conquest of Granada and the sponsorship of Columbus were motivated by economic aims, while the conquest and reform of the Church also had broader political aims (eg the conquest united the nobility behind the new regime and gave it a safe outlet for its aggressive instincts, while ecclesiastical reform went some way to establishing royal authority over the Spanish Church). You should conclude that this complex of motives – religious, political and economic – was inevitable, given the personality of the Catholic monarchs and the context of their reign. I hope all this helps you with your studies. Good luck! ————————————————————————————————————————- How United was Spain by 1516? The main thing with any essay is to be clear in your mind about what you are going to say. Yes, there are different interpretations but the only point of view your exam marker is really interested in is yours! So you must decide right from the beginning what you think the answer is and structure your essay accordingly. If you have time, you can include some discussion of the other views/possibilities in your conclusion! In the case of this essay, there are a number of possible answers: ie Ferdinand & Isabella united Spain more or less completely; they didn’t unite it at all; or they united it in some ways but not others. Common sense will tell you that the last approach is probably the best one! Having decided what your argument is going to be, you can say so in your introduction (ie Ferdinand & Isabella imposed religious uniformity on Spain and created a dynastic union: however measure designed to bring about closer economic ties were half-hearted at best and they never united Spain politically) and structure the rest of the essay accordingly. Start off by explaining those areas where unity was achieved, in particular the implementation of policies designed to bring about religious uniformity (conquest of Granada, expulsion of Jews and Moors, Inquisition) and the dynastic union resulting from the marriage of Ferdinand & Isabella that also enabled the Catholic Kings to pursue common military and foreign policy aims. However, you should be aware that all of this only went so far. For example, the supposedly â€Å"Spanish† conquest of Granada actually resulted in the expansion of the crown of Castile, while toleration of Moorish practices actually continued in Aragon (especially Valencia). Perhaps most telling was the fact that after Isabella’s death, Ferdinand re-married in order to prevent (unsuccessfully) Charles of Burgundy from inheriting Aragon as well as Castile. In other words, Ferdinand did not want the dynastic union created by himself and Isabella to last if it meant that their joint heir would be a Habsburg prince. Consider the economy next: â€Å"unity† is suggested by the equalisation of currencies (often referred to as the introduction of a common currency) and the introduction of a rudimentary postal service. However, internal customs barriers and regulations protecting the privileged status of â€Å"native† merchants in towns like Barcelona, Valencia and Seville remained. Finally, explain that Ferdinand & Isabella certainly didn’t unite Spain in any political sense. Indeed, they probably had no intention of ever doing so (for example they never called themselves the King and Queen of Spain!). The component kingdoms all had their own rights and privileges that made it almost impossible to rule as a single political unit . Indeed, given the potential strength of the crown in Castile (and the weakness of royal authority in Aragon) Ferdinand & Isabella wisely concentrated on restoring the authority of the crown there, leaving Aragon more or less to its own devices. Apart from the Inquisition, there were no common political, administrative, legal or military institutions and the rights of the Aragonese kingdoms, Navarre and the Basque Provinces were fully respected (apart from the imposition of the Inquisition). Conclude this section of your essay by referring to events after Isabella’s death, when Ferdinand was seen as a â€Å"foreign† ruler with no rights in Castile and was consequently excluded from the government of the country. It was only the death of Archduke Philip and the madness of Joanna that forced the Castilian administration under Cisneros to turn (very reluctantly!) to Ferdinand for assistance. As noted above, your conclusion might include discussion of other interpretations/points of view but it is better if you end up reinforcing your own argument! If you can, find a snappy quotation that supports your point of view to end with! I hope this hopes you with your studies. Good luck!

Common Application Essay Option 6 Losing Track of Time

The Common Application added essay option number in 2017 and it seems like the prompt will stick around. The prompt reads: Prompt 6 Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more? Read over all of the prompts before deciding which one you will be able to respond to most effectively. Prompt 6 is appealing because it allows you to explore nearly any topic of interest but, like the other prompts on the Common Application, it can be difficult to answer. To come up with an effective strategy for responding to this question, break it down to understand what it is really requesting. What Does It Mean? The central focus of this question is losing track of time and the purpose is to find out what excites you most. The question is asking you what subjects or activities you find so intriguing that you become entirely absorbed in them to the point of being able to think about nothing else. If youve ever found your mind wandering off thinking about something you love only to discover that an hour has gone by, thats the kind of topic this essay prompt wants you to explore. If you arent sure of anything that you are that enthusiastic about, you should consider selecting a different prompt. This essay option overlaps some with other options, especially option 4 about a problem youd like to solve. For some people, the subject they most enjoy contemplating or researching is a solution to a problem. It is up to you whether you choose option 4 or 6 to talk about this topic. Describe, Justify, and Explain This essay prompt wants you to do three things with your topic:  describe  it, justify  why it interests you, and explain how you learn more about it. While you should not spend the same amount of time in your essay on each of these areas, you need to put a good deal of thought into all three parts—thoroughly responding to every part of the prompt ensures that you have given college admissions officer the answers they are looking for. Describe Describing your topic, idea, or concept should be one of the first things you do in your essay. Clearly and concisely tell your readers what it is that you find so captivating and be as specific as possible. Dont get carried away with your description. Give a brief summary of your topic to prepare your readers but remember that the introduction of the topic is not the meat of the essay. Introduce your topic neatly to demonstrate your ability to be succinct—your readers will be looking to the rest of your essay, not the description, to learn the most about your personality. Justify Justifying why your chosen subject captivates you will tell your readers the most about your personality, so be sure that this section is strong and takes up the largest portion of your essay. Set yourself apart from other applicants by thoughtfully explaining why your passions are your passions. Rather than trying too hard to choose something that will make you seem unique, choose to write about something that you genuinely care about and speak from the heart. Becoming so captivated in something that you lose track of time is significant and the things that excite you like this say a lot about you. Make a lasting impression on admissions committees with good writing and zeal and welcome the opportunity to talk about the thing that you love. Explain The purpose of explaining how you study your topic is to demonstrate your research abilities and motivation to learn. Show your readers that you know how to gather information and seek out knowledge beyond a quick internet search. Describe your deep dives—where do your searches lead you? How do go about finding further reading? Do you consult any professionals about the topic? Write enough so that your readers fully understand how you pursue knowledge but keep in mind that explaining your research is not the most important part. How to Choose Your Focus The best topic to write about depends entirely on the individual. Choose something for which your passion or interest is sincere and make sure that there is enough substance to your topic that you can explain why it deeply affects you. The essay prompt is so broad that it may seem daunting. To get started, think about the things you care most about and narrow your options down to only those that you can honestly describe, justify, and explain. Examples of Prompt 6 essay topics include: The way humans grieveA scientific theory such as the big bang, quantum theory, or genetic engineeringThe implications of reef collapse This essay is your chance to be personal and true to yourself so take time to find the perfect topic. Topics to Avoid When choosing something to write about, consider whether you would be proud to tell an admissions board that the subject causes you to lose track of time—not just any topic will make colleges want to admit you. Video games, romantic pursuits, and watching movies are all examples of topics to save for another essay. Also remember that the prompt is asking you to write about a topic, idea, or concept, not an activity. Avoid talking about hobbies or pastimes such as sports, playing an instrument, and socializing. A Final Word The colleges you are applying to want to know as much about you as they can before admitting you as a student. Data from grades, SAT scores and AP scores will all be looked at but do not tell much about your character. This essay is your opportunity to introduce yourself to what will hopefully be alma mater someday and frame the rest of your college career. Decide how you want to come across to college boards and admissions officers and use this to inform your writing. A strong essay will show that you are passionate and eager to learn, and that is exactly the type of student all colleges are looking for.